Why Pehmea
Time for natural and pure products. Good choice starts with good options. That's why at Pehmea you only buy clothes made from 100% merino wool. Wear natural, not plastic.
Pure nature,
no nonsense
You only buy clothes made from 100% merino wool at Pehmea. That's the best you can get completely organic. But by pure, we also mean something else. Like you, we are done with greenwashing, small print and stories made up out of thin air. At Pehmea, we tell you and ourselves the truth.